Hong Kong Disneyland furthers ties with travel industry at Guangzhou International Travel Fair

Hong Kong Disneyland

GUANGZHOU – Hong Kong Disneyland celebrated its second year participating at the Guangzhou International Travel Fair (GITF) today, where the world famous theme park and resort provided South China’s travel trade with a taste of its “magic at work.”

The Hong Kong Disneyland booth at the Guangzhou International Travel Fair is a recreation of Sleeping Beauty Castle with turrets and fireworks above.
The Hong Kong Disneyland booth at the Guangzhou International Travel Fair is a representation of Sleeping Beauty Castle. Photo (c) Disney.

Beginning with a booth opening ceremony at the Hong Kong Disneyland booth – a large-scale replica of its enchanting Sleeping Beauty Castle – this magical vacation destination re-iterated its commitment to the China market and the value it places on the relationship with the travel industry.

Scheduled to open on September 12, Hong Kong Disneyland sees great potential in the China market, and will be working closely with the travel trade to tap into these opportunities.

“Hong Kong Disneyland is set to become the premier family vacation destination in China and we anticipate that a significant percentage of our guests will be mainland Chinese,” Hong Kong Disneyland Vice President Marketing & Sales Roy Tan Hardy said.

“More than 12 million mainland travelers visited Hong Kong in 2004, a massive 44% increase over 2003. That number is expected to grow even more in 2005 with visitors from the mainland accounting for over half of Hong Kong’s total tourist arrivals.

“We hope that, through our participation in this trade fair, we will continue to cultivate sound relationships with travel agents in mainland China and further our strong co-operation with them to develop the travel industry in the country,” said Hardy.

Special guests at today’s booth opening ceremony included Ma Xiang Cheng, Deputy Director of the Guangzhou Tourism Bureau who joined Roy Tan Hardy to solidify Hong Kong Disneyland’s commitment to partnering with the travel industry in China.

The Hong Kong Disneyland booth has grown from two booth spaces last year to an enormous 12 booth spaces this year, making it one of the largest at the exhibition.

The vibrant booth has been designed as fantasy castle with multi-tiered turrents topped with flags. The open plan design allows visitors to walk around and through the castle to view the visual displays, giving them a taste of the magic to come when Hong Kong Disneyland opens later this year.